Yesterday night, there was the World Cup opening match that takes place in Brazil this year. In Sao Paulo, Brazil played against Croatia for a disappointing and little convincing match in spite of the Seleçao’s victory, 3 – 1.
This win should calm down the people of Brazil’s anger that some people hope within the FIFA and Dilma Roussef government. Indeed, the country is experiencing a very important moment of social troubles, most Brazilians wondering about the huge cost of this World Cup and the benefits for the future.
Some people around me were concerned about the social context in Brazil, considering it is non decent to organize a competition in the very famous country of football while some entire groups do not enjoy this World Cup, economically speaking. In these times of economic crisis, building magnificent stadiums and investing so much in a competition to promote the image of Brazil whereas walking inside favelas of Rio is enough to be aware of the social reality of the country, it seems to be problematic especially when some people no longer hesitate to demonstrate or be in strike to be heard.
Some people I know decided to boycott the competition to protest on Facebook for instance where some events were created and some messages posted for the occasion, a way to denounce the cynicism of the FIFA and the Brazilian government which bless this competition every four years insofar as this is the unique occasion to give bread and circuses and to implement more and less unpopular measures. This is also the occasion to surf on the national team’s good performances and strengthen his popularity or become popular again, as in France for instance.
I’m not lying, I’m very keen on football and I waited for this World Cup so much, very important for Brazil which is looking for playing with the big boys. Indeed, organizing such this event is a hug opportunity for the image and the soft power. Hosting the football world for a month, Brazil knows it must not commit mistakes. Today, this country is increasingly imposing itself as a major economic power and carries the ambition to be a political power in the future. The 2014 World Cup is a very important event for a Brazil which wants to be a winner and dynamic as it will be the same during the 2016 Rio Olympics.
So yes, I’m watching this World Cup anyway even I’m still aware nothing is optimal in Brazil and the Dilma Roussef government, due to her maybe efficient policy, seems to turn back to unprivileged populations, rather investing in the chic and the extravaganza than a strong and ambitious social policy as Lula did before. It is probably the price to pay Brazil to be In the top 20 of the world powers as South Africa four years ago for the previous World Cup edition.